COMPANY: Whats Up @ BLUE

Regional - WPP-owned BLUE Interactive Marketing has expanded into the United Arab Emirates, opening up new offices in Dubai and Abu Dhabi. Read More (PDF, 160KB)

Mr. Jay Pring, former head of digital strategy at one of Australia’s leading retail and publishing brands, R.M.Williams, has joined BLUE Interactive as Group Engagement Director. Read More

Anand joins BLUE as Global Media Director after 15 years of strategic media planning on businesses such as Microsoft APAC, Philips APAC, Beiersdorf, BMW , MasterCard Moments and Hindustan Unilever India. He will be overseeing the digital and Search media practice across BLUE’s global offices. Read More

Andrew Mason, former Executive Creative Director for MRM Worldwide Singapore, joins BLUE. Mason, joins as ECD for BLUE’s global operations. He will be responsible for all global creative services and will work closely with client teams worldwide. Read More

BLUE have added to their run of victories by securing digital engagements with Standard Chartered Bank and Adobe. These wins follow a record year for BLUE in terms of revenue and their recent domination of the Marketing Magazine Agency of the Year awards. Read More

He began as an Account Manager, then was promoted to Account Director made a sideways move to be a digital marketing consultant and eventually assumed the role as the Head of Business Development across all BLUE’s offices. And now he’s been made Managing Director of Singapore. Read More

In an age when many fledgling companies sadly don’t make it past their first year, BLUE is still more than going strong after ten. Starting out with just three people in a shophouse, the agency has grown to become a WPP Digital company with 120 employees, five global offices and... Read More

Digital agency BLUE dominates Marketing Magazine’s 2009 Agency of the Year Awards, taking home the overall Agency of the Year crown and five other awards. At the annual Marketing Magazine Agency of the Year gala event held on Thursday, 30 July 2009, BLUE enjoyed a spectacular evening, ultimately being crowned... Read More

2009 was tipped by many to be digital’s year of reckoning. The year digital marketing would come of age and significant budgets would finally pour into the digital industry’s coffers. The unfortunate thing, for the most part, is that this has not really happened. Online advertising in Singapore still sits at the tiny figure of 2% of overall ad spend. Read More (PDF, 631 KB)