COMPANY: Whats Up @ BLUE

BLUE Interactive, a WPP Digital agency, has picked up five trophies at this year’s Marketing Magazine Agency of the Year Awards, voted for entirely by clients. They also took third place in the overall Agency of the Year category, and were the only pure digital agency in the top 10. Read More

Global – BLUE has hired Shalabh Pandey as global head of media responsible for all media resources and projects, working directly with client teams worldwide. Read More

Managing director of G2 Greater China, Tony Ip has departed the agency to head up BLUE Greater China, overseeing operations across China and Hong Kong. Read More

Regional - WPP-owned BLUE Interactive Marketing has expanded into the United Arab Emirates, opening up new offices in Dubai and Abu Dhabi. Read More

Mr. Jay Pring, former head of digital strategy at one of Australia’s leading retail and publishing brands, R.M.Williams, has joined BLUE Interactive as Group Engagement Director. Read More

Andrew Mason, former Executive Creative Director for MRM Worldwide Singapore, joins BLUE. Mason, joins as ECD for BLUE’s global operations. He will be responsible for all global creative services and will work closely with client teams worldwide. Read More

BLUE have added to their run of victories by securing digital engagements with Standard Chartered Bank and Adobe. These wins follow a record year for BLUE in terms of revenue and their recent domination of the Marketing Magazine Agency of the Year awards. Read More

He began as an Account Manager, then was promoted to Account Director made a sideways move to be a digital marketing consultant and eventually assumed the role as the Head of Business Development across all BLUE’s offices. And now he’s been made Managing Director of Singapore. Read More

In an age when many fledgling companies sadly don’t make it past their first year, BLUE is still more than going strong after ten. Starting out with just three people in a shophouse, the agency has grown to become a WPP Digital company with 120 employees, five global offices and... Read More

Digital agency BLUE dominates Marketing Magazine’s 2009 Agency of the Year Awards, taking home the overall Agency of the Year crown and five other awards. At the annual Marketing Magazine Agency of the Year gala event held on Thursday, 30 July 2009, BLUE enjoyed a spectacular evening, ultimately being crowned... Read More

2009 was tipped by many to be digital’s year of reckoning. The year digital marketing would come of age and significant budgets would finally pour into the digital industry’s coffers. The unfortunate thing, for the most part, is that this has not really happened. Online advertising in Singapore still sits at the tiny figure of 2% of overall ad spend. Read More (PDF, 631 KB)