Andrew Mason appointed BLUE’s Executive Creative Director

Twelve-year digital veteran joins BLUE

Andrew Mason, former Executive Creative Director for MRM Worldwide Singapore, joins BLUE.

Mason, joins as ECD for BLUE’s global operations. He will be responsible for all global creative services and will work closely with client teams worldwide.

With over 12 years of digital experience in Singapore and London, Mason was previously at MRM Worldwide in Singapore for the past 3 years.  Prior to that he held senior digital creative roles at MRM, Zentropy and APL Digital in London. During his time at MRM Worldwide, Mason spearheaded projects for Mastercard, HP, Nestle, UPS, and Intel.

“Andrew is a proven creative leader with a real passion and talent for taking bringing to life digital strategies through creativity,” says BLUE’s CEO Kenny Powar. “References from Andrew’s past clients and colleagues were outstanding.  A real team player, we are really excited that he’s part of our senior team”.

Mason will be based at BLUE’s office in Singapore with a mandate to elevate the agency’s creative capabilities and profile globally.

“BLUE has a vision of innovation married to measurability. And I find that inspiring,”

says Mason, who originally hails from London. “It has strong technology and strong strategy supported by great client engagement. Now my goal is to drive cutting edge creative thinking and work that will deliver real business results for our clients”.

About BLUE

BLUE, a WPP Digital Company, is a full-service digital agency focused on results-driven marketing solutions. Headquartered in Singapore, BLUE has regional offices in Beijing, Shanghai, Hong Kong, Tokyo, London, Palo Alto and Dubai. BLUE provides a unique level of business level insights, flexible platform solutions and compelling, results-driven campaigns.

For enquiries, please contact:

Chester Tan
Managing Director, BLUE Singapore
+65 6212 0853
ctan@BLUE-interactive.com