BLUE opens offices in the UAE

Regional – WPP-owned Blue Interactive Marketing has expanded into the United Arab Emirates, opening up new offices in Dubai and Abu Dhabi.

Blue has partnered with a large local agency network Bates Pan Gulf (BPG) to give the company access to other key markets in the region, including Saudi Arabia, Kuwait and Qatar.

“We knew we wanted to enter the Middle East and Africa market for a while now. Recent economic challenges in Dubai has meant that clients there are now more focused than ever on getting their marketing ROI,” Oz Aksugur, Blue’s worldwide COO said.

The Singapore-headquartered digital marketing company is adding Dubai and Abu Dhabi to existing offices in Beijing, Shanghai, London, Palo Alto and Tokyo.

Source: Marketing-interactive.com (25th February 2010)