Chester Tan takes the reigns at BLUE

Nine-year BLUE veteran named Managing Director at Marketing Magazine’s 2009 Agency of the Year.

He began as an Account Manager, then was promoted to Account Director made a sideways move to be a digital marketing consultant and eventually assumed the role as the Head of Business Development across all BLUE’s offices.  And now he’s been made Managing Director of Singapore. Chester Tan is a true example of how an exceptional home-grown talent can rise all the way to the top.

“BLUE really helped to shape me into the marketing professional I’ve become today” said Chester. “I’m honoured and delighted to be able to play a big part in helping to outline our future path for success”

Starting out with just three people in a shop-house in 1999, BLUE has rapidly grown to become a WPP Digital company with 120 employees, five global offices and some of the world’s biggest brands on their books. Chester joined BLUE in its second year, along with Oz Aksugur, BLUE’s COO, and Kenny Powar, BLUE’s CEO.  Their shared experiences over the last nine years has meant that there is a very close and strong bond at the senior leadership level which translates to a much more unified view of where the company is heading.

This year, BLUE is celebrating their tenth anniversary—and they’re doing it in style. In July, BLUE won the coveted Agency of the Year gong at the 2009 Marketing Magazine Awards. They also picked up two golds, one silver and a bronze in four main categories. Now the company is focused squarely on the future, and Chester is at the helm to lead them forward.

“The digital landscape is exciting because it changes so quickly,” he said. “What’s more, Asia is the core of the new economy. As an Asia-based digital agency, we’re ready to prove that digital can drive value even as it cuts costs.”

About BLUE

BLUE, a WPP Digital Company, is a full-service digital agency focused on results-driven marketing solutions. Headquartered in Singapore, BLUE has regional offices in Beijing, Shanghai, Hong Kong, Tokyo, London, Palo Alto and Dubai. BLUE provides a unique level of business level insights, flexible platform solutions and compelling, results-driven campaigns.

For enquiries, please contact:

Chester Tan
Managing Director, BLUE Singapore
+65 6212 0853
ctan@BLUE-interactive.com