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Pandey Resurfaces at BLUE

Marketing | 18th May 2010

Global – Blue Interactive has hired Shalabh Pandey as global head of media responsible for all media resources and projects, working directly with client teams worldwide.

Prior to this Pandey was the regional director at Zed Digital.

Confirming the news Kenny Powar, CEO of Blue said: “We’ve been watching Shalabh for a long time and thought his international experience coupled with a results-driven approach to digital media and search were an ideal fit for the agency.  He is highly rated, very smart and has a track record in understanding client’s strategic needs.”

With over a decade of experience in the digital and integrated marketing space, Pandey in the past has held positions such as managing director Singapore/SEA at Havas Digital, Media Contacts and group head at Grey Worldwide.

In his role, Pandey will report directly to Powar.

Source: Marketing-Interactive.com (18th May 2010)