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Aviva Base Camp
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Challenge
Base Camp is an internal program that Aviva launched to inculate a more positive mindset among the staff. Purely voluntary, Aviva staff are encouraged to participate, push their boundaries and achieve their personal goals.
Solution
BLUE proposed a Base Camp social networking website with web 2.0 functionalities such as forums, blogs, photos and video sharing and even an event management application to encourage interaction and participation among staff.
Services Applied
Engagement Services
We know your prospects, and we know how to reach them. We have the resources to deploy 360 degrees of engagement across all digital touchpoints: paid touchpoints, earned touchpoints (that is, engaging the prospect to do our marketing for us), and emerging touchpoints.