Choose another case study
- Aviva Base Camp
- Aviva Ironman 70.3
- Brocade Global eMarketing
- Danone
- EMC Data Segmentation
- HP Web Operations Bureau
- HP Supplies Campaign
- Johnson & Johnson LifeScan CRM
- MCIL UK Wish You Were Here
- Microsoft Web Operations Bureau
- Microsoft New Day New Office Campaign
- Motorola LTE
- Pringles-Athena KaCha Campaign
- SAP China Offer Portal
- Sentosa
- SilkAir Digital Branding
- Starwood M.I.C.E Widget
- Symbian Foundation Website
Brocade Global eMarketing
Click on the image to enlarge.
Challenge
Help Brocade’s senior global marketing team to transform the enterprise’s approach towards eMarketing and eBusiness.
Solution
BLUE provided a wide scope of solutions including:
- Rollout of a global marketing automation platform.
- Assistance with defining the requirements and scoring/assessing vendors that best matched Brocade’s needs.
- Consulting on the resulting process, operational changes and definition of business rules.
- Provide an off-shored global CRM operations bureau that would help to operate the marketing automation platform
- Integration of an acquired company’s entire product and solution portfolio lineup to Brocade.com.
- Assist in the content and product mapping strategy to ensure a coherent, end-to-end solution for Brocade’s end users, and to accommodate new product/solution launches.
- Thought leadership and lead generation campaigns.
- Analysis of customer data to derive customer segments for inputs into the CRM program.
Services Applied
Measurement & Optimisation
Everything we do is designed to obtain customer data, but that's just the beginning. We consolidate the data, generate reports, determine report distribution methods, develop insights, and apply everything we learn to optimise everything we've already done.