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Johnson & Johnson LifeScan CRM
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Challenge
LifeScan is Johnson and Johnson’s blood glucose monitoring device that helps diabetics lead a near normal life through vigilant testing. A regional initiative was required to grow patient value through data-driven insights and dialogue programs across multiple markets with an objective of driving up registrations and improving the levels of CRM readiness.
Solution
- A multi-channel program designed to recruit the franchise of the important 0–9 years segment.
- A CRM framework to build up a detailed picture of the target group product usage and treatment profile, which enables us to accurately target the right information and offers throughout the customer lifecycle.
Services Applied
Strategic Planning
When you understand the mind of the prospect, you know how to attract attention—and inspire action. We combine unique marketplace insights with mastery of customer data and apply it to everything from the user experience to the creative voice to the use of emerging media.