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Microsoft Web Operations Bureau

Challenge

Design and setup an outsourced web operations bureau for Microsoft Singapore to be put into operation within the same week of contract sign off.

Solution

BLUE went through vendor certification and trained up on the operations of all Microsoft communication and web tools, including the set up of VPN connection access into Microsoft environment in less than one week so that the Web Operations Team were able to operate in full swing within the first month of contract.

Results

Within 3 months of operations, Microsoft Singapore had awarded BLUE the web operations contract renewal, as well as centralised all HTML programming of emails and web pages within BLUE.

Since then, BLUE has also won the same contract of web operations bureau for Microsoft Windows Mobile business unit.

BLUE currently manages Microsoft Singapore as well as Microsoft Windows Mobile (MED SEA) for 5 SEA local Windows Mobile subsidiaries – Singapore, Malaysia, Indonesia, Philippines and Thailand – to ensure that the sites deliver relevant, updated and local information with all related links working appropriately.


Services Applied

Measurement & Optimisation

Everything we do is designed to obtain customer data, but that's just the beginning. We consolidate the data, generate reports, determine report distribution methods, develop insights, and apply everything we learn to optimise everything we've already done.