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Motorola LTE
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Challenge
LTE or 4G is an emerging high speed mobile technology which is still in R&D phase. As such, it has an extremely long sales cycle (12-18 months) and an equally challenging implementation timeframe (12-18 months). Motorola needed to engage interested parties 12 months before solution was launched and to maintain ongoing dialogue and relationship.
Solution
- A 12-month CRM and communication strategy.
- A unique implicit and explicit lead scoring and nurturing program that takes into account market conditions and client profile and readiness for 4G.
- Auto-triggered communications are sent based on the user fulfilling the scoring and qualification criteria.
Results
In the 4 months of the campaign, BLUE has managed to grow a highly targeted, quality database by 100%.
Services Applied
Measurement & Optimisation
Everything we do is designed to obtain customer data, but that’s just the beginning. We consolidate the data, generate reports, determine report distribution methods, develop insights, and apply everything we learn to optimise everything we’ve already done.