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Starwood M.I.C.E Widget
Click on the image to enlarge.
Challenge
To drive awareness and bookings, Starwood wants to ensure meeting planners always know where to go to find the most relevant information and best offers.
Solution
We developed a first-of-its-kind widget that sits on the desktop of meeting planners. The M.I.C.E Widget enables users to receive hot-off-the press regional offers, as well as direct access to information on hotel availability, special offers, and more.
Results
Over 2000 M.I.C.E. thumb drives were produced for meeting planners in selected APAC markets. We’ve seen over 200 online downloads of the widget, with 131 registered users. Starwood plans to introduce the widget more markets soon.